![]() ![]() The software's great at connecting your Apple router to the Internet and making sure it's properly configured for whatever you need to do. It's included in OS X in the Utilities folder you can download a Windows version, and a free App Store version is available for iOS devices. The AirPort Utility, by comparison, makes it a dream to set up and run an Apple router. What's drawn them, by and large, to Apple equipment is because they know it's easy to use and comfortable for them. They're just regular consumers who know they need Wi-Fi in their home. Most people buying these devices aren't IT people. Hell, I worked in IT, and I find setting these things up intimidating. Setting up a Wi-Fi router can be tremendously intimidating to the layperson. They present you with page after page of configuration information, myriad checkboxes and radio buttons that are either not well-described or not described at all, clad in techno jargon. They require you to use web-based interfaces. ![]() That's because, put frankly, most Wi-Fi router manufacturers absolutely suck at making their devices easy to set up and use. ![]() And that goes a long way to effectively targeting Apple's customer. Apple makes its network devices as easy to use as the Mac and the iPhone. There's a lot more to recommend Apple's devices than simply "brand loyalty," as Raja dismisses. ![]()
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